The Importance of Review Sites

Whether it’s looking for a place to stay or trying to find somewhere new to eat, many of us often rely on those around us to suggest a good place to go. Personally, if one of my friends has been raving about a new place, chances are I’ll check it out the next time I don’t know where to eat or am looking to try something new. If I’m visiting a new city usually people who have been there will suggest places to go and things to see. While it’s customary to rely on friend’s opinions, sometimes we may not have someone who can provide suggestions or perhaps we are unsure of their recommendation and are looking for more than one opinion before we make the commitment.

It is for reasons like these that many of us rely on review sites such as Yelp or TripAdvisor. These review sites provide a forum that allows various opinions to be voiced. They also often give you details about an organization that the organizations don’t necessarily advertise or mention themselves. Another benefit to having multiple reviews is that a large amount of reviews can eliminate individual’s biases and give you an honest idea of what the restaurant or business is really like. If there are recurring themes, chances are that that is a true representation of the organization. On the same note, if someone mentions something that does not appear in anyone else’s review, chances are that their experience was a one-off occurrence and not the standard.

Review sites have become a standard for people looking to visit not only new businesses but new cities and countries as well. They allow people to feel confident about where they are headed and more comfortable with their decisions. For this reason, I find it not only useful but feel people should both read review sites and contribute to them when possible.

Thoughts? Let me know! Please leave your comments and feedback below. Thanks for reading!


Photo credit: Jason Briscoe on Unsplash

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