Whether a wine aficionado or a newbie, there are a lot of people who like to enjoy a glass of wine. That number is quickly growing. The wine industry is over a $200 billion market and it continues to grow as the demographic of wine drinkers expands into non-traditional markets. For people like me, who enjoy wine but don’t know too much, these numbers are impressive. However, it’s getting the opportunity to visit vineyards and learn about the wine tasting market that makes these statistics much more meaningful.
While in Australia, we had the opportunity to go wine tasting and visit a couple of vineyards. Cherry Tree Hill Wines in the Southern Highlands is one of the vineyards we visited while in Australia. They specialize in boutique wines ranging from Cabernet Sauvignon and Riesling to a large variety of sparkling wines. Their wines are not only popular, but have won many awards, both in Australia and in other countries.
Cherry Tree Hill is a family-owned vineyard that focuses on producing delicious, award-winning wine. If you ever have the chance to visit, you’ll quickly realize why. They are passionate about the wine they produce and are involved in every aspect of the wine making process. From the harvesting of the grapes to the marketing of the wines, there is nothing that is not reviewed and approved before leaving the vineyard.
This vineyard is just one of the hundreds that can be found throughout the different regions in Australia because the wine industry in Australia is booming. They are the fourth largest exporters of wine in the world and growing; while also getting more expensive. In 2017, exports increased by 15% and the price per bottle increased by about 3%. The majority of this growth can be attributed to the growing demand in the Asian market; proving that there a both new producers and new consumers of wine that are changing the wine industry and shifting it away from the traditional players we are used to.
As the fourth largest exporter of wine, it’s shocking to think that there are no native grapes in Australia; they were actually introduced from Europe and South Africa in the early 18th and 19th centuries. However, this hasn’t stopped the wine industry from becoming what it is today. The wine market in Australia is so big that is has a huge effect on not only producers but the Australian economy.
While places like France and Italy continue to be the primary producers and consumers of wine, that is changing the demand for wine. So the next time you think of the wine power players, don’t count out Australia.
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